3 pitfalls to watch out for when creating your own metrics

Vincent Chu
4 min readJan 31, 2021

As more tools are available to businesses to make data driven decisions, many people are tempted to invent their own metrics or KPIs to measure success and progress. This is especially true in the case of software companies, where many leaders have an engineering mindset and are interested in coming up with metrics of their own.

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Vincent Chu
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I'm an engineering leader in a SAS company with more than 15 years of software industry experience.